We are wayfinding strategy
and design consultants.
Designed as integral elements of the built environment, our design and wayfinding solutions are born from collaboration with industry specialists. They support straightforward navigation, a strong brand presence, and an overall holistic design approach and process. Micio's based in Melbourne, but our design path flows throughout Australia.
What we do? In simple words.
We help you determine what wayfinding elements are needed, where they should go, how they should look, and how to bring them to life.
Why design experience
adds value to your projects?
Effective wayfinding design improves navigation, reinforces your brand identity, and ensures seamless integration — reducing confusion, saving time, and driving better results.
How it makes a difference?
When woven in from the start, wayfinding design harmonizes planning, elevates the overall design, and creates a more intuitive, engaging experience throughout the project’s journey.
- Enhanced project efficiency and minimized risks
- Amplified brand identity and increased asset value
- Optimized user experiences and greater tenant satisfaction
- Reduced maintenance and long-term lifecycle costs
- Design conflicts with architecture or interiors
- Compliance and regulatory issues
- Brand inconsistencies or visual disconnect
- Expensive rework and project delays
When to engage us?
Ideally: EARLY.
We collaborate most effectively when brought in alongside architects and project teams during the planning or design development phases.
However, we’re also equipped to step in mid-project, realigning elements strategically, practically, and with brand integrity.
Services & Sector Experience
- Site Analysis
- Feasibility Studies
- Navigation & Circulation Study
- Traffic Flow Assessment
- User Journey Mapping
- Stakeholder Consultation
- Accessibility & Compliance Review
- Asset Placement Strategy
- Viewing Distance & Legibility Analysis
- Font & Typography Analysis
- Concept Design & Visual Direction
- Prototyping & Testing
- Design Development
- Engineering
- Tender Documentation
Apartments, Townhouses, Retirement Villages & Student Accommodations.
In residential communities that cater to a wide range of demographics and lifestyles, creating a strong sense of belonging and enriching the resident experience are at the heart of the design.
As residential developments grow more complex, with increasingly intricate layouts and diverse amenities, an effective wayfinding strategy becomes essential. Thoughtfully designed signage ensures intuitive navigation, while promoting accessibility, safety, and security for both residents and visitors.
Beyond functionality, unique and consistent design elements—from signage shapes to typography—reinforce the development’s identity and spirit. This cohesive visual language not only helps residents feel connected to their environment but also nurtures a stronger sense of community and ownership.
Offices & Co-Working Spaces.
Offices and co-working spaces have transformed into dynamic, flexible environments that support diverse workflows and collaboration. A well-thought-out wayfinding strategy plays a key role in boosting employee productivity by simplifying navigation.
Purposefully designed signage and environmental graphics further reinforce a company’s values and culture, creating a cohesive brand experience at every physical touchpoint for both employees and visitors.
Mixed-Use Developments.
In mixed-use developments that seamlessly combine residential, commercial, and recreational spaces, the complexity of the environment makes clear navigation and effective information flow essential.
This is the perfect opportunity to embed your brand’s identity within the space through thoughtful signage design. Doing so not only creates a strong first impression but also ensures a memorable and cohesive user experience.
Hotels, Restaurants, Shopping Centres & Entertainment Venues.
In the dynamic realm of hospitality, where user experience reigns supreme, spaces are curated to cater to diverse needs and preferences, fostering memorable interactions and immersive experiences.
Whether navigating a hotel lobby or exploring a shopping centre, strategically designed wayfinding signage empowers guests to navigate confidently and fully immerse themselves in each space’s unique atmosphere and offerings.
Arts Precincts, Museums, Cultural Centres & Educational Institutions.
In dynamic spaces designed to be hubs of creativity, community engagement, and intellectual exchange, it’s essential that the environment not only serves its multi-functional purpose but also enhances the experience of those who interact with it. A thoughtfully designed space helps foster connection, inspiration, and meaningful interaction.
Through thoughtful wayfinding strategy and signage design, we ensure the space offers intuitive navigation, clear information flow, and a unified brand presence—one that embodies the institution’s mission and values. This approach creates an immersive experience for both regular users and visitors alike.
Heritage Sites, City Council Facilities & Infrastructure Projects.
Government infrastructure and heritage sites are characterized by their public accessibility, historical significance, and the diverse complexities they present.
Given the unique nature of these spaces, a thoughtfully designed wayfinding strategy is essential. It fosters civic engagement, provides educational opportunities, preserves the site’s heritage, and ultimately enhances the visitor experience.
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Start the Conversation
We're here to offer practical advice — whether you're planning ahead or solving mid-project challenges.
Email Us
Hello@micio.com.au
Call Us
Mail Address
Waterman
1341 Dandenong Road, Chadstone VIC 3148